A proposal for identity and website design for a podcast run by graduate students at the University Connecticut. Ultimately unused.

Light and sound are both constructs of the human experience; the result of our brains receiving waves of information and using them to understand the world around us.

For the podcast, the duplicative relationship in medium (sonic waves of information) and content (research, ie, the pursuit of empirical information) defines the central concept of the identity, which presents light and color as visual counterparts to audio, and both as vehicles of information, exploring the experiential and visual relationship between the two through color, time, and interaction.

As a name, "spectra" keys the audience into this relationship, while also referencing the breadth of content covered across episodes.

The final conceptual explorations are provided for free use as a Figma file. Maybe one day the concept will be built as a template.